Justin had every reason to be done with marketers: "I've had six other companies involved in this space in my life." The math they left him with was brutal — around $400 per lead, at maybe 15 a month.
"I could take the same $400 and go get seven or eight of them over here. You know what I mean? It just doesn't make any sense."
What Changed in 14 Days
"We went from getting 15 leads a month to getting 30 leads a week within a 14-day period of time. I went from a lead cost of four hundred dollars a lead to under thirty dollars a lead."
| Metric | Before (6 agencies deep) | 14 days on the system |
|---|---|---|
| Volume | ~15 leads a month | ~30 a week |
| Cost per lead | ~$400 | Under $30 |
| Quotes out, week one | — | "Almost a million dollars in quotes" |
"The first week I put out almost a million dollars in quotes. It was crazy. I was hitting jobs that were $100,000, $200,000, $60,000, $80,000."
What It Did to His Worst Months
Deck season is supposed to have a dead zone. Justin's read after a winter on the system: "I've never experienced a January and a February that went this well. Never."
Why He Trusted It in the First Place
After six agencies, the tipping point wasn't the pitch — it was the guarantee: "You told me that you would give me all my money back if you didn't do what you said you could do. Only real people that have real confidence in what they do are going to be able to tell you that. And that was enough."
Years in, his endorsement is the kind you can't script: "Anytime we've ever brought anything to you, rather than give us some kind of an excuse of why it's not — it's okay, what ideas can we come up with to make that better?"
The Bottom Line
Six agencies, $400 a lead, 15 a month — to under $30, 30 a week, and nearly $1M quoted in week one, with his best-ever winter on the back of it. He's still on the system today. His words, not mine.