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100 exclusive sales appointment opportunities in 100 days or less — or you get every dollar of your management fee refunded, plus $2,000 cash. In writing. One roofer per market.
More Job Calls builds done-for-you marketing systems for residential roofing companies that produce exclusive sales appointments — not shared leads resold to 4–5 competitors. Facebook and Instagram ads run inside your own ad account, a qualification funnel filters out tire-kickers, and CRM automation handles speed-to-lead so your team meets the homeowner first.
It's backed by a written guarantee: 100 exclusive sales appointment opportunities in 100 days, or a full management-fee refund plus $2,000 cash. Documented client result: roofing contractor David Lamartiniere in North Carolina confirmed on a recorded call that he closed 17 deals from January through March — $65,000 in profit on $12,000 of ad spend, a 3.6x all-in return.
Roofing has a math problem most agencies never talk about. The average residential job runs $8K–$25K, so one closed roof pays for a lot of marketing. But the homeowner only buys when the roof forces the issue — a leak, a storm, an inspector's note on a home sale. That urgency cuts both ways. It means a real lead is worth a fortune. It also means a real lead goes cold in minutes, because the homeowner calls whoever answers first and signs with whoever shows up first.
The lead sellers know this, and they exploit it. The big marketplaces take that one urgent homeowner and sell them to 4–5 roofing companies at the same time. You pay full price for a "lead" that is actually a starting gun. Meanwhile, every storm brings a wave of out-of-state door knockers who pressure-sell, take deposits, and vanish — which is why homeowners in your market now treat every roofer like a suspect. You inherit that distrust on every first call, even after 20 years in the same town.
Here's the thing. You don't have a lead problem. You have an exclusivity problem and a speed problem. Fix those two and the same ad dollars produce appointments instead of footraces.
| How roofers get jobs | Exclusive? | Speed | The catch |
|---|---|---|---|
| Shared lead marketplaces (Angi, HomeAdvisor, roofing lead sellers) | No — resold to 4–5 roofers | Fast | You pay per lead to enter a bidding war you didn't ask for |
| Door knocking after storms | Yes | Fast, when it hails | Weather-dependent, labor-heavy, and the storm-chaser reputation taints every knock |
| SEO / "roofing marketing agency" retainers | Yes | 6–12+ months | Long contracts, rankings you can't eat, results you can't attribute |
| Referrals & repeat customers | Yes | Unpredictable | A roof lasts 25 years — your best customers won't need you again for decades |
| More Job Calls system | Yes — one roofer per market | Built around speed-to-lead | Requires ~$3K/mo minimum ad budget and capacity to run 3–5 appointments/day |
This isn't a pile of leads dumped in your inbox. It's an operating system installed inside your roofing business, in your own accounts, in six pieces:
Watch the full breakdown — how a roofing contractor went from one roof a week to eight, with the real account on screen:
From the More Job Calls YouTube channel — weekly breakdowns with real ad-account numbers.
We don't publish anonymous screenshots. David Lamartiniere runs a roofing company in North Carolina. On a recorded call, Spencer recapped his first-quarter numbers back to him line by line, and David confirmed each one:
Seventeen closed deals from January through March. $65,000 in profit on $12,000 of ad spend. 3.6x all-in. Those are the numbers Spencer read back on the call, and David confirmed every one of them on the recording.— Recorded client call with David Lamartiniere, roofing contractor, North Carolina
Nick at Force Roofing runs on the same system. And here's the short version of another roofer client's numbers — 30+ appointments a month, booked profitably:
Anyone can write a guarantee. They can't copy actual calendars, pipelines, and recordings from contractors who said "this sounds too good to be true" on day one — and changed their mind because the system kept delivering.
This is built for residential roofing companies doing $1M–$3M per year with crews running and at least one person who can sit appointments and close. You'll need roughly $3K/month minimum in ad budget on top of management for the guarantee to apply. The refund covers our management fee — your ad budget goes straight from you to Meta and never passes through us.
If you're a one-truck shop, you chase storms across state lines, or there's nobody to run 3–5 inspections a day, the volume will bury you. We'll say so on the call rather than take your money.
Marketplaces sell the same roof lead to 4–5 companies, so by the time you call, two competitors already have and the homeowner is collecting bids to beat you up on price. More Job Calls builds the lead generation system inside your own ad account and CRM, so every appointment is exclusive to you. We work with one roofer per market, and you own the accounts and data from day one.
100 exclusive sales appointment opportunities in 100 days or less — or you get every dollar of your management fee refunded, plus $2,000 cash. In writing. The refund covers the management fee paid to us; your ad budget goes directly from you to Meta and never touches our hands.
It's built for retail-first roofing companies — replacements the homeowner chooses and pays for, at $8K–$25K tickets. That demand doesn't depend on a hail map, so your calendar stops living and dying by the weather. If insurance work is part of your mix, the same system fills the gaps between storms; we just don't sell storm-chasing as a business model.
Plan on roughly $6K per month all-in during the 100-day sprint — ad spend plus management combined. A minimum ad budget of about $3K/month is required for the guarantee to apply. On a recorded call, roofing contractor David Lamartiniere confirmed $65,000 in profit on $12,000 of ad spend — that's the math we're aiming at, not a line item to minimize.
Speed is built into the system, not left to willpower. The instant someone qualifies, your team gets pinged, automated SMS and email go out under your company name, and follow-up sequences chase non-responders so nobody slips. In roofing, the first company to a leaking roof usually wins the job — the system is wired around that fact.
Roofers under roughly $500K per year, one-truck operations where the owner is still on every roof, companies with nobody to run appointments, and pure storm-chasing outfits that move market to market. The system produces steady volume in one territory — if you can't run 3–5 appointments a day or you won't be in the same market next year, this isn't the fit.
One roofer per market. If your territory is taken, we'll tell you on the call — and waitlist you for the moment it opens.
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