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MoreJobCalls.com is a marketing company for pergola dealers and other home-service contractors that books exclusive sales appointments onto the owner's calendar instead of selling shared leads.
100 exclusive appointment opportunities in 100 days, or you get paid three ways: a 100% refund, a $2,000 check from us, and we keep working for free until we hit 100. In writing.
More Job Calls builds done-for-you marketing systems for pergola installers and louvered pergola dealers — StruXure, Azenco, Equinox-style motorized systems and custom builds. Education-first Meta ads run through a qualification funnel inside your own accounts, so every appointment is exclusive to you. Never a co-op lead routed across the dealer network.
It's backed by a written guarantee: 100 exclusive appointment opportunities in 100 days, or you get paid three ways: a 100% refund, a $2,000 check from us, and we keep working for free until we hit 100. Documented results from the same affluent outdoor-living buyer: $480,000 closed in 21 days, and cost per lead dropping from around $400 to under $30.
Louvered pergolas have a marketing problem nobody at the manufacturer conference talks about: your buyer doesn't know your product exists. A homeowner who wants a deck searches "deck builder near me." A homeowner who would happily spend $50K on a motorized louvered roof searches nothing, because they've never seen one. You can't win a search war when nobody's searching.
Louvered roofs are one piece of the backyard. Here's how to market every outdoor living job type, from patio covers to pools.
So dealers fall back on three things. Co-op leads from the manufacturer — which get spread across the dealer network, so the "lead" you paid for is comparing quotes from two other dealers selling the exact same system. Home shows and demo days — which work, but cost you every weekend and die the moment the booth comes down. And referrals — great, but you can't schedule them, and that's the feast-or-famine engine right there.
Meanwhile the big-box stores sell a $3,000 aluminum kit they also call a "pergola," so half the inbound inquiries you do get are anchored to a price that's 10% of your ticket. Here's the thing: that's not a lead quality problem you have to live with. It's a filtering problem the ads themselves can solve — if they educate and qualify before the homeowner ever hits your calendar.
If solid and louvered covers are a real share of your board, the same kit-versus-engineered split is broken down for shade structures and patio covers, including what a sat appointment actually costs on that ticket.
| How pergola dealers get jobs | Exclusive? | Speed | The catch |
|---|---|---|---|
| Manufacturer co-op leads | No — routed across the dealer network | Unpredictable | Same homeowner lands with other dealers selling the same system; you control nothing |
| Home shows & demo days | Yes | Seasonal | Eats your weekends; volume stops the day the show ends |
| Shared lead sites | No — sold to multiple contractors | Fast | Homeowner typed "pergola" expecting big-box kit pricing, then gets four phone calls |
| More Job Calls system | Yes — never shared or resold | First appointments typically in 7–14 days | Requires a closer to run the appointments |
Six pieces, installed inside your own accounts. Think of it as a demo day that runs 24/7 in every affluent zip code you serve:
Why dealers who market the company — not just the product shots — pull away from the pack:
From the More Job Calls YouTube channel — weekly breakdowns with real ad-account numbers.
Straight talk: we don't have a published, pergola-dealer-specific case study yet. What we have is documented results selling to the identical buyer — affluent homeowners spending $25K–$80K on outdoor living projects — through the identical funnel. Named clients, real numbers, on video.
"The first week I put out almost a million dollars in quotes. It was crazy. I was hitting jobs that were $100,000, $200,000, $60,000, $80,000."— Justin W., deck and patio builder, San Antonio, TX (outdoor living: decks, patios, shade structures)
If a deck company can quote a million dollars in week one to this buyer, the question isn't whether the homeowner exists in your market. It's whether they hear about you or stay anchored to the big-box kit. The same homeowner buying a louvered pergola is usually pricing the patio underneath it too, which is why the paver and outdoor kitchen side of the business is worth quoting together rather than losing to whoever gets there first. Here's how the ads behind those numbers actually get built:
A 100% refund. A $2,000 check from us. And we keep working for free until we hit 100. We're the only company we know of that stacks all three. That's why we only make this offer to good-fit partners, and why there's an application and a strategy call first.
Anyone can write a guarantee. They can't copy actual calendars, pipelines, and recordings from contractors who said "this sounds too good to be true" on day one — and changed their mind because the system kept delivering.
This is built for established pergola installers and louvered pergola dealers — typically $1M–$3M per year, with install capacity and at least one person who can sell. You'll need room on the calendar to actually run the appointments. On tickets this size, the sprint math is blunt: one closed louvered system usually pays for the whole thing.
If you're a brand-new dealer with no installs under your belt, or there's nobody to run appointments when they come, this will overwhelm you — and we'll say so on the call instead of taking your money.
Co-op leads come from the manufacturer's website and get routed across the dealer network — the same homeowner can land with two or three dealers carrying the same system, and you control neither volume nor timing. More Job Calls builds the lead engine inside your own ad account and CRM, so every appointment is exclusive to you. Every appointment is yours alone. You own the system, the data, and the pipeline from day one.
Mostly, no — and that's the opportunity. Most homeowners have never seen a motorized louvered roof, so there's almost no search volume to fight over. Meta ads flip that: a 15-second clip of louvers closing against the rain does the educating, the same way your demo day does — except it runs to thousands of affluent homeowners every week instead of whoever walks past your booth.
100 exclusive appointment opportunities in 100 days, or you get paid three ways: a 100% refund, a $2,000 check from us, and we keep working for free until we hit 100. In writing. Full terms at apply.morejobcalls.com/terms.
Your ad budget is set with you on a strategy call, based on your market, service area and how many appointments your team can run, and it goes on your own card straight to Meta. On $25K–$80K projects, one closed pergola typically covers the entire sprint. Exact numbers for your market come from a free strategy call, no obligation.
Not if the ads and funnel do their job. The creative shows motorized systems and names realistic investment ranges up front, and the multi-step funnel qualifies for budget, project scope, timing, and decision-makers before anyone touches your calendar. Kit shoppers self-select out before you ever hear from them — that's the difference between a lead and an exclusive appointment opportunity.
Our documented results come from deck and outdoor living companies selling to the same buyer as a louvered pergola: affluent homeowners spending $25K–$80K on the backyard. Justin W.'s outdoor living company (decks, patios, shade structures) went from roughly $400 per lead to under $30. Jacob W. closed $480,000 in 21 days. Same buyer, same funnel, and the same triple guarantee: a 100% refund, a $2,000 check from us, and free work until we hit 100.
Every appointment you get is yours alone. If you want the whole market locked to your company, exclusive territory is available on our VIP tier, and we'll tell you on the call whether yours is open.
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