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100 exclusive sales appointment opportunities in 100 days or less — or you get every dollar of your management fee refunded, plus $2,000 cash. In writing. One pergola dealer per market.
More Job Calls builds done-for-you marketing systems for pergola installers and louvered pergola dealers — StruXure, Azenco, Equinox-style motorized systems and custom builds. Education-first Meta ads run through a qualification funnel inside your own accounts, so every appointment is exclusive to you. Never a co-op lead routed across the dealer network.
It's backed by a written guarantee: 100 exclusive sales appointment opportunities in 100 days, or a full management-fee refund plus $2,000 cash. Documented results from the same affluent outdoor-living buyer: $480,000 closed in 21 days, and cost per lead dropping from around $400 to under $30.
Louvered pergolas have a marketing problem nobody at the manufacturer conference talks about: your buyer doesn't know your product exists. A homeowner who wants a deck searches "deck builder near me." A homeowner who would happily spend $50K on a motorized louvered roof searches nothing, because they've never seen one. You can't win a search war when nobody's searching.
So dealers fall back on three things. Co-op leads from the manufacturer — which get spread across the dealer network, so the "lead" you paid for is comparing quotes from two other dealers selling the exact same system. Home shows and demo days — which work, but cost you every weekend and die the moment the booth comes down. And referrals — great, but you can't schedule them, and that's the feast-or-famine engine right there.
Meanwhile the big-box stores sell a $3,000 aluminum kit they also call a "pergola," so half the inbound inquiries you do get are anchored to a price that's 10% of your ticket. Here's the thing: that's not a lead quality problem you have to live with. It's a filtering problem the ads themselves can solve — if they educate and qualify before the homeowner ever hits your calendar.
| How pergola dealers get jobs | Exclusive? | Speed | The catch |
|---|---|---|---|
| Manufacturer co-op leads | No — routed across the dealer network | Unpredictable | Same homeowner lands with other dealers selling the same system; you control nothing |
| Home shows & demo days | Yes | Seasonal | Eats your weekends; volume stops the day the show ends |
| Shared lead sites | No — sold to multiple contractors | Fast | Homeowner typed "pergola" expecting big-box kit pricing, then gets four phone calls |
| More Job Calls system | Yes — one dealer per market | First appointments typically in 7–14 days | Requires ~$3K/mo minimum ad budget and a closer to run the appointments |
Six pieces, installed inside your own accounts. Think of it as a demo day that runs 24/7 in every affluent zip code you serve:
Why dealers who market the company — not just the product shots — pull away from the pack:
From the More Job Calls YouTube channel — weekly breakdowns with real ad-account numbers.
Straight talk: we don't have a published, pergola-dealer-specific case study yet. What we have is documented results selling to the identical buyer — affluent homeowners spending $25K–$80K on outdoor living projects — through the identical funnel. Named clients, real numbers, on video.
"The first week I put out almost a million dollars in quotes. It was crazy. I was hitting jobs that were $100,000, $200,000, $60,000, $80,000."— Justin Wylie, All Pro Decks & Patios, San Antonio, TX (outdoor living: decks, patios, shade structures)
If a deck company can quote a million dollars in week one to this buyer, the question isn't whether the homeowner exists in your market. It's whether they hear about you or stay anchored to the big-box kit. Here's how the ads behind those numbers actually get built:
Anyone can write a guarantee. They can't copy actual calendars, pipelines, and recordings from contractors who said "this sounds too good to be true" on day one — and changed their mind because the system kept delivering.
This is built for established pergola installers and louvered pergola dealers — typically $1M–$3M per year, with install capacity and at least one person who can sell. You'll need roughly $3K/month minimum in ad budget on top of management for the guarantee to apply, and room on the calendar to actually run the appointments. On tickets this size, the sprint math is blunt: one closed louvered system usually pays for the whole thing.
If you're a brand-new dealer with no installs under your belt, or there's nobody to run appointments when they come, this will overwhelm you — and we'll say so on the call instead of taking your money.
Co-op leads come from the manufacturer's website and get routed across the dealer network — the same homeowner can land with two or three dealers carrying the same system, and you control neither volume nor timing. More Job Calls builds the lead engine inside your own ad account and CRM, so every appointment is exclusive to you. One pergola dealer per market. You own the system, the data, and the pipeline from day one.
Mostly, no — and that's the opportunity. Most homeowners have never seen a motorized louvered roof, so there's almost no search volume to fight over. Meta ads flip that: a 15-second clip of louvers closing against the rain does the educating, the same way your demo day does — except it runs to thousands of affluent homeowners every week instead of whoever walks past your booth.
100 exclusive sales appointment opportunities in 100 days or less — or you get every dollar of your management fee refunded, plus $2,000 cash. In writing. The refund covers the management fee paid to us; ad spend goes directly from you to Meta and never passes through our hands.
Plan on roughly $6K per month all-in during the 100-day sprint — ad spend plus management combined. A minimum ad budget of about $3K/month is required for the guarantee to apply. On $25K–$80K projects, one closed pergola typically covers the entire sprint. Exact numbers for your market come from a free strategy call, no obligation.
Not if the ads and funnel do their job. The creative shows motorized systems and names realistic investment ranges up front, and the multi-step funnel qualifies for budget, project scope, timing, and decision-makers before anyone touches your calendar. Kit shoppers self-select out before you ever hear from them — that's the difference between a lead and an exclusive appointment opportunity.
Not a published, pergola-dealer-specific one yet — and we'd rather tell you that than fake it. The documented results come from deck and outdoor living companies selling to the identical buyer: affluent homeowners spending $25K–$80K on the backyard. Justin Wylie's outdoor living company (decks, patios, shade structures) went from roughly $400 per lead to under $30. Jacob Weaver closed $480,000 in 21 days. Same buyer, same funnel — and the first pergola dealer in each market gets it backed by the full refund plus $2,000 cash.
One pergola dealer per market — your co-op network doesn't get this system, you do. If your territory is taken, we'll tell you on the call and waitlist you for the moment it opens.
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