When Jason first saw our ad, his reaction was the honest one: "I thought that was, excuse my French, a little bit of bullcrap. I didn't really believe it, but it kind of caught my attention."
Fifteen years of running a deck company will do that to you — especially after the agencies.
The Before-State: Agencies That Promised and Didn't Produce
ProDeck had been through the standard gauntlet: "We've tried so-called other agencies. They promised the results. They said we could get the leads. But they really weren't qualified leads."
That's the pattern every established contractor knows — money out, promises in, and a pipeline that still depends on referrals and luck. What got Jason over the line wasn't a slicker pitch: "I'm not a tech guy… but I could feel your authenticity."
Week One: Booked Appointments, Not a Lead List
"I had started the ads on the prior weekend. And by the following weekend — Friday, Saturday — we had not just leads, but booked appointments. And that's something different too for us, because all these other companies were like, we'll get you the leads."
That distinction is the whole system: "Where you have a system in place where it links to our calendar and they're actually booking the appointment — there's like intentional buyers. It's not just like we get an occasional shopper."
The Numbers
Every figure below is Jason's, from recorded calls. Nothing projected except where he says so himself.
| Metric | Before the system | On the system |
|---|---|---|
| Best month | Nothing like it in ~15 years | "Over a half a million in sales" — biggest ever |
| Ad spend | Agencies that "really weren't qualified leads" | ~$100/day |
| Speed to appointments | — | Booked appointments within the first week |
| Next-year projection | — | "At least five million plus" |
In his words: "Last month was our biggest month ever, ever. We did more business than we have ever done in business for almost going on 15 years… we did over a half a million in sales."
The Part Owners Care About Most: Predictability
A record month is a headline. What changes a business is knowing it can repeat: "We have something predictable because of the volume of appointments and the volume of leads."
And predictability changes decisions: "Now we have that predictability. We can now start hiring more crews and bring them on, where I know I can keep up with the volume." Homeowners notice the machine behind it too — as Jason put it, people tell him they've never worked with a company this organized.
The Bottom Line
A 15-year deck company went from agencies that over-promised to its biggest month ever — over $500K in sales on about $100 a day in ads, with appointments booking themselves to the calendar from week one. Jason's own math: "It's a no-brainer. The numbers speak for itself." His words, not mine.