Home › Google Ads Management for Contractors
Updated October 2026 · By Spencer Wright, Founder
Google Ads reach the homeowner who is searching for a new deck, fence or roof right now. The money leaks out on everyone else the same search catches: the DIYer, the job seeker, the guy pricing lumber at midnight. We build your account paused, clean the search terms daily in the first weeks, and judge it on booked appointments and signed jobs, not clicks. "How to build a deck yourself" has never once turned into a signed contract.
We manage Google Search and Local Services Ads for high-ticket contractors inside your own ad account, and we report cost per lead and cost per job every week, not clicks and impressions.
An honest bias, up front: most of what we run is paid social. Search earns its place when your market has enough people searching for your service. On the call, we'll tell you whether it should be your first channel or your second.
Everything below is built inside your own account. Nothing spends a dollar until you've looked at it and said go.
| Piece | What we do | What you see |
|---|---|---|
| Account build | Campaign structure, keywords, negative keywords and ads, built paused for your review. | Nothing spends before you say go |
| Search campaigns | Tight campaigns by service and service area, so a pergola search sees a pergola ad. | Calls and forms from people already looking |
| Local Services Ads | Set up alongside search, paid per lead, sitting at the very top of the page. | Leads with your reviews next to them |
| Landing pages | Two to four pages built for the jobs you actually want, not your homepage. | One page per service |
| Conversion tracking | Every call and form tracked back to the campaign that produced it. | Which searches turned into leads |
| Search-terms cleanup | Daily in the first weeks, with negatives added for every search that was never a buyer. | Less budget spent on DIYers and job seekers |
| Weekly check-in | Cost per lead and cost per job, every week, once the account settles. | The two numbers that matter |
In Spencer's words, from the Google Ads plan he sends contractors: "I watch the search-terms report daily and add negatives." It's the least glamorous job in the account, and it's the one that decides whether the account works or bleeds.
Your Google leads feed into the same appointment system behind these results: the same tracking, the same qualifying, the same booking and the same team. Every result is a real contractor, first name and last initial only, because we never publish a client's business name.
The last 30 days, to Monday 19 October 2026: 228 sales appointments booked across 9 builders. Across the system since 2024: 100+ home-service contractor businesses worked with, 20,000+ exclusive appointments booked and 4,000+ jobs signed, in 16 states coast to coast.
Josiah's market is the kind most agencies say is too small. Here's his story, including the part where other contractors told him ads were a scam:
Unedited client call, trimmed only for private information.
How fast someone calls the lead back. A search lead that waits until tomorrow has already booked the competitor who called back in minutes. If you run Google Ads alongside our appointment system, Google leads get the same instant follow-up, qualifying and booking onto your calendar.
You own your ad accounts and your CRM data from day one, so you're never held hostage. The account, its history and everything it learned stay in your name.
Spencer and team, directly. The person looking at your search terms is the person you talk to.
Every trade has its own junk searches. The negative list gets built for yours before launch, not after the budget's gone.
Fence is our second trade after decks. Fence searches pull in repair jobs, DIY panels, temporary fence rental and people looking for installer jobs. None of them want a new fence line installed this spring. Brian W., a fence and deck builder in Bend, Oregon, sent about 60 estimates in about 6 weeks through the appointment system. More in fence company marketing.
Decks have a huge DIY audience that will happily spend your budget on plans, kits and cost calculators. The full breakdown, including when search should and shouldn't be your first channel, is in Google Ads for deck builders.
Same rules, different junk. Roofing searches pull in small repairs and insurance questions. HVAC pulls in emergency service calls. We point the account at the big replacement and install projects you want, and away from the rest. See every trade on the trades page.
More warning signs in contractor marketing agency red flags.
| What you get | Who watches the search terms | Watch for | |
|---|---|---|---|
| Running it yourself | Full control and no fee | You, between job sites | The cleanup slipping in your busy season |
| Generalist PPC agency | Campaigns and a monthly report | Whoever has time that week | Clicks reported instead of jobs |
| Shared-lead sites | Leads, sold to several contractors | Nobody. You don't get an account | A race to call first, then a race to the cheapest price |
| MoreJobCalls | Search and Local Services Ads in your own account | Us, daily in the first weeks | Built for $500K+ companies with crews |
The guarantee comes with the appointment system. When your plan includes it, Google Ads run as part of a guaranteed plan. It's in the signed agreement, not just on this page. Full terms here.
It counts appointment opportunities, never revenue. The appointments are the part the system controls. The closing is yours.
Chris W., a custom deck and home builder in Gulf Shores, Alabama, on Clutch: "MoreJobCalls.com LLC's one-on-one assistance and coaching are impressive."
Account setup, campaign structure, keywords, negative keywords and ads, all built paused so you review it before a dollar is spent. Local Services Ads alongside search, two to four landing pages and conversion tracking. Then a daily search-terms review in the first weeks, and a weekly check-in on cost per lead and cost per job.
We don't publish a price, because it depends on your trade, your market and whether Google Ads runs on its own or alongside the appointment system. You get the real number on a 30-minute strategy call, plus a straight answer on whether search should be your first channel at all.
Yes, alongside search. Local Services Ads charge per lead instead of per click and sit at the top of the page. They work best when you have real review volume and someone answers the phone live during the day, because the homeowner can contact several companies from the same screen and the fastest call usually wins.
Search catches demand that already exists. Social ads create it. In a big market with steady searches for your service, search can carry real volume. In a small market it runs out of searches fast, and that's where the appointment system usually goes first. Most of what we run is paid social, so we'll tell you honestly when search deserves the first dollar. The full comparison is in search ads vs social ads for contractors.
Clicks start the day it goes live, and inquiries usually follow within the first week. The account typically takes 30 to 60 days of search-term cleanup and bid changes to settle into a steady cost per appointment, so judge it on that window, not the first two weeks.
Yes. Fence is our second trade after decks. Fence searches pull in a lot of people who will never hire an installer: repair jobs, DIY panels, temporary fence rental and installer job seekers. The negative keyword list goes in before launch, and the search terms get cleaned daily in the first weeks.
You do. You own your ad accounts and your CRM data from day one, so you're never held hostage. If you ever leave, the account, its history and everything it learned stay with you.
Companies under about $500K a year, owners still doing the labor themselves, handymen and small repair work. Google Ads for emergency repair calls is a different business, and other agencies do it well.
On a 30-minute strategy call you'll get an honest read on your market, the real cost for your company, and a straight answer on whether Google Ads, the appointment system or both should get your first dollar.
Book Your Free Strategy Call