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The Home Services Marketing Agency for High-Ticket Trades

Updated October 2026 · By Spencer Wright, Founder

MoreJobCalls.com is a home services marketing agency for companies that sell big jobs at the kitchen table: roofing, decks, fence, siding, windows, HVAC and the trades around them. We don't sell you more phone rings. We book qualified homeowners onto your calendar for exclusive sales appointments, and we guarantee it in writing: 100 exclusive appointment opportunities in 100 days, or you get paid three ways: a 100% refund, a $2,000 check from us, and we keep working for free until we hit 100.

Key Takeaway

Home services marketing is really two businesses. A plumber at 2 a.m. needs to be the first name that answers. A roofer selling a $20,000 replacement needs a homeowner who's ready, qualified and booked for a sit-down appointment. Most home services marketing agencies are built for the first one. We're built for the second.

In the 30 days to Monday 19 October 2026, the system booked 228 sales appointments across 9 builders. Every one was exclusive to the company it was booked for.

Home Services Marketing Results, Trade by Trade

Every result below is a real home service owner, confirmed on a recorded call, a video or a screenshot. First name and last initial only, because we never publish a client's business name. Most link to the full story.

17 roofs
17 roofing deals from January to March, $65,000 in profit on $12,000 of ad spend.
David L., roofing contractor, NC · Read it
12 of 20
Of the roofs this roofer sold in June, 12 came from the system, and it was only the 19th.
Roofing contractor, June 2026 · See it
3 to 11 a day
From 3 appointments a week to between 3 and 11 a day, booked out close to 6 months.
Mike B., general contractor, South Shore, MA · Read it
60 estimates
In about 6 weeks, with about 25 of them closed.
Brian W., fence and deck builder, Bend, OR · Read it
$500,000+
In sales in one month, the biggest month in almost 15 years in business.
Jason F., deck builder, Northern Virginia · Read it
$105,000
In new jobs closed from his first 7 days of leads. Then $180,000 in new bids out on under $1,000 of ad spend.
Ricardo C., concrete and deck contractor, CO
40 to 50
Leads a month in a market of about 90,000 people, including a 226-foot deck worth over $200,000.
Josiah W., deck builder, Flathead Valley, MT · Read it
$46,000
Signed from 37 appointments in his first 30 days, on $1,295 of ad spend. He's 21.
Derek L., outdoor living contractor, TN · Read it

Across the system: 100+ home-service contractor businesses worked with since 2024, 20,000+ exclusive appointments booked and 4,000+ jobs signed, with clients in 16 states coast to coast.

Watch one start to finish. This is Derek L.'s 30-day check-in, including the problem a 21-year-old contractor has before a homeowner ever opens the door:

Unedited client call, trimmed only for private information.

Home Services Digital Marketing, Built Around the Appointment

A home services digital marketing agency usually hands you pieces: some SEO here, a Google Ads account there. We run every piece that sits between a stranger scrolling and a homeowner at your table. The first four are one system, the More Jobs System, built inside your own accounts. The rest can be added to it or bought on their own.

ServiceWhat it does for youIncluded in
Ads and ad creativeYou on camera, not stock photos. We write the scripts, you record them in one sitting every 2 to 4 weeks, and we turn that into a steady supply of tested ads.The More Jobs System
Qualifying applicationHomeowners tell you the project, the timing and the budget before they can book. Tire kickers tend to quit halfway, which is the point.The More Jobs System
Booking and follow-upA calendar they book themselves, texts and emails for anyone who stalls, and reminders so the people who book actually show up.The More Jobs System
Closed-job reportingWhich jobs closed, what they were worth and which ad started them. We chase closed revenue, not cheap clicks.The More Jobs System
SEO and AI searchService and city pages, Google Business Profile work, reviews, and getting AI tools to recommend you by name. A long-term asset that compounds.On its own or packaged
Google Ads and Local Services AdsSearch campaigns for people already looking, with the search terms watched closely early on.On its own or packaged
Fractional CMOThe whole marketing department for bigger operators: every channel, the website, reviews, tracking and a quarterly plan.For bigger operators

Emergency calls and planned projects need different marketing

Same-day service work is won by being visible and answering first: the map pack, Local Services Ads, a phone that never goes to voicemail. That's what most home services marketing companies are tuned for, and they're good at it.

A $15,000 fence or a full roof replacement sells differently. The homeowner plans for weeks, wants to meet the owner, and the price gets set at the table. That buyer needs to trust you before you arrive, be qualified before they book, and get followed up with when life gets in the way. That's the part our system was built for.

How Our Home Services Marketing Works

Build in 3 to 7 days, launch, then improve it every week from what actually closes:

  1. Pick the jobs worth chasing. Which project types, job sizes and neighborhoods you want more of, and which ones you'd happily never see again.
  2. Put your face on it. The ads feature the person who'll be at the door. Homeowners have already met you by the time you knock.
  3. Qualify before the calendar. An application with real questions, then a booking calendar. Serious homeowners finish it. Window shoppers mostly don't.
  4. Follow up automatically. Anyone who applies and doesn't book gets worked by text and email. Anyone who books gets reminded.
  5. Trace every closed job. Each signed contract gets tied back to the ad that started it, and the budget moves toward what closes.
  6. One team, start to finish. Spencer and team run your account directly, on a shared board with regular calls. No handoff to someone you've never met.

Who owns what

You own your ad accounts and your CRM data from day one, so you're never held hostage. Everything is built inside your own accounts, so nobody can hold a login over you.

What the first week looks like

An onboarding call, a 3 to 7 day build, then launch. First appointments land within 7 days of launch. Derek L. had 2 appointments booked within 6 hours of his.

What the system does not do

It doesn't close the job for you. The system controls the appointments, and the guarantee covers them. The closing is yours, and we coach it.

Home Services Marketing Company or Lead Seller? How to Tell

Search this phrase and you'll find agencies, lead sellers and directories all using the same words. Here's how to tell what you're actually buying.

Seven questions to ask before you sign

  1. What do they report every month? Rankings and clicks, or booked appointments and closed jobs?
  2. Do you own the accounts? Your ad accounts and your customer data should be in your name, in writing.
  3. Is each homeowner yours alone? If the same homeowner gets sold to four companies, you're in a price war before you've said hello.
  4. Can you see results from your kind of trade? Named owners, real numbers, on video. Not a wall of five-star quotes with no names.
  5. What happens if they miss? A guarantee needs a number, a deadline and a consequence.
  6. Who runs your account after you sign? Ask for the name.
  7. Do they know how big jobs sell? Spouses at the table, weeks of planning, pricing on site. If every answer is about call volume, they're built for a different business.

More warning signs are in contractor marketing agency red flags.

What each kind of option is built for

Built forMeasured onWatch for
Home services agencyPlumbing, pest control, HVAC repair and other call-driven work, across many tradesCalls, rankings, cost per leadGreat at phone rings, less built for a $30K in-home sale
Pay-per-lead sellerContact details on homeowners who asked for quotesLeads deliveredThe same homeowner sold to several companies
Local marketing shopWebsites, social and ads for businesses in one townVaries, so askWhether anyone there has sold a high-ticket home project
MoreJobCallsHigh-ticket trades that sell at a sit-down appointmentExclusive appointments, and closed jobs traced to the adYou need crews and someone who can run 3 to 5 appointments a day

Weighing lead sellers? Exclusive contractor leads explains what changes when the lead arrives booked, and who actually guarantees appointments compares the guarantees side by side.

Marketing for Home Services That Sell at the Kitchen Table

Built for

Not built for

If you're on the second list, more appointments would bury you, not help you, and we'll say so on the call. Every trade we serve is on the trades page.

The Guarantee, In Writing

100 exclusive appointment opportunities in 100 days, or you get paid three ways: a 100% refund, a $2,000 check from us, and we keep working for free until we hit 100.

It's in the signed agreement, not just on this page, which is why we only make this offer to good-fit partners, and why there's an application and a strategy call first. Full terms here.

It counts appointment opportunities, never revenue. The appointments are the part the system controls. The closing is yours.

If it sounds too good to be true, you're in good company. Brian W., a fence and deck builder in Bend, Oregon: "I probably wouldn't have used you if you didn't have that money-back guarantee."

Joe M., an outdoor living builder in Middleton, Idaho, on Clutch: "They've changed the whole dynamic of my business for the better."

Home Services Marketing Agency: Common Questions

What does a home services marketing agency do?

It brings a home service company more paying customers. Most home services marketing agencies do it with channels: local SEO, Google Ads, a website and call tracking, then a monthly report. We run the whole path from the ad to a qualified homeowner booked on your calendar for a sales appointment, and every appointment is exclusive to you.

How much does home services marketing cost?

We don't publish a price. It depends on your trade, your market and how many appointments your team can run in a week. You get the real number for your business on a 30-minute strategy call, plus a straight answer on whether it fits.

Do you work with HVAC companies?

Yes. HVAC is one of the trades we work with, alongside roofing (residential and commercial), decks, fence, siding, windows, general contractors, patio covers, pergolas, pools and hardscape. Our system is built for work that sells at a sit-down appointment. If most of your revenue is same-day repair calls, we're not the right fit and we'll tell you so.

You're not local to me. How would you know my market?

We don't need to live in your town. The homeowners do, and the ads, the application and the follow-up are built around your service area, your project types and your job values. We work with contractors in 16 states. Josiah W., a deck builder in Montana's Flathead Valley, gets 40 to 50 leads a month in a market of about 90,000 people.

How fast will appointments start?

First appointments land within 7 days of launch. Josh T., a deck builder in Minnesota, went on 10 sales appointments in his first 7 days, 4 of them in one day.

What does the guarantee say?

100 exclusive appointment opportunities in 100 days, or you get paid three ways: a 100% refund, a $2,000 check from us, and we keep working for free until we hit 100. It counts appointment opportunities, never revenue, because the closing is yours. Full terms are at apply.morejobcalls.com/terms.

Who owns the ad accounts and the data?

You own your ad accounts and your CRM data from day one, so you're never held hostage. Everything gets built inside your own accounts.

Do you do SEO, Google Ads and AI search too?

Yes. SEO is sold on its own or packaged with the appointment system, and so is Google Ads management, including Local Services Ads. Getting AI tools to recommend you by name is part of the SEO work. For bigger operators we run the whole marketing department as a fractional CMO.

Who is this not for?

Owners still doing the labor themselves, handymen, small repair work, and companies under about $500K a year or without crews. You need someone who can run 3 to 5 appointments a day. If that's not you yet, we'll say so on the call instead of taking your money.

More on Home Services Marketing

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